Erica Richie was founded on the belief that modesty and modern fashion are not mutually exclusive — they can exist in bold harmony.

Rooted in a unique blend of culture, creativity, and conviction, the brand was born out of a clear gap in the fashion landscape. Despite the growing demand for modestwear, particularly in swimwear and resort categories, few brands were speaking to women who desired both elevated design and intentional coverage.

With a background in fashion and a BA Hons in Fashion Atelier, the founder — a London native of Guyanese heritage who later embraced Islam — recognised the need for a brand that reflected a more nuanced expression of femininity. One where modesty wasn’t treated as a compromise, but as a conscious and confident choice.

Erica Richie designs for the modern woman who dresses on her own terms — for women who understand that modesty is not about restriction, but about self-definition. Whether chosen for personal values, cultural identity, or simply a preferred aesthetic, modest fashion is evolving — and Erica Richie is here to lead that evolution.

Each piece is crafted with luxury-level detail, distinctive silhouettes, and purposeful design — bridging the space between modestwear and high-fashion sensibility. With a focus on bold sophistication, fearless expression, and empowering femininity, the brand honours the complexity of today’s women: powerful yet soft, seen yet covered, unapologetically themselves.

At Erica Richie, modesty is not an afterthought — it’s a statement. This is fashion for women who want to feel beautiful, grounded, and unforgettable — always.